IZABEL is a San Francisco-based fine jewelry brand known for its refined craftsmanship, and timeless aesthetic. Founded by Gözde Başar, the brand is rooted in a deep personal history and passion for jewelry as a powerful form of identity and self-expression.

Gözde’s journey began in Istanbul, where she was born and raised—a city where jewelry has long served as a symbol of protection, status, and empowerment for women. This rich cultural heritage deeply informs IZABEL’s philosophy—jewelry that is not only beautiful, but meaningful.

With years of hands-on industry experience, including time at a manufacturing firm specializing in custom and bridal jewelry, Gözde developed a keen understanding of craftsmanship and quality. She later honed her artistic vision at Istituto Marangoni in Milan, where she studied the intricacies of jewelry design and the harmony between innovation and tradition.

At IZABEL, Gözde applies her creative vision and industry expertise to curate a collection of timeless jewelry—each piece thoughtfully selected in collaboration with skilled artisans and manufacturers who uphold the highest standards in materials and technique.

For Gözde, jewelry has always been more than adornment—it has been a source of independence and strength. Through IZABEL, she invites others to experience that same sense of empowerment—one exquisite, intentional piece at a time.

IZABEL curates jewelry that doesn’t just shine—it sustains. Created with care, inspired by legacy, and made for the modern woman.