IZABEL is a San Francisco-based fine jewelry brand known for its refined craftsmanship, and timeless aesthetic. Founded by Gözde Başar, the brand is rooted in a deep personal history and passion for jewelry as a powerful form of identity and self-expression.

Gözde’s journey began in Istanbul, where jewelry has long served as a symbol of protection, status, and empowerment for women. This cultural heritage deeply informs IZABEL’s philosophy—jewelry that is not only beautiful, but meaningful.

With years of hands-on industry experience, including time at a manufacturing firm specializing in custom work, Gözde developed a keen understanding of the process behind every piece. She later honed her artistic vision at Istituto Marangoni in Milan, where she studied the intricate balance of innovation and design in fine jewelry.

For Gözde, jewelry has always been more than adornment—it has been a source of independence and strength. Through IZABEL, she invites others to experience that same sense of empowerment—one exquisite, thoughtfully designed piece at a time.

IZABEL creates jewelry that doesn’t just shine—it sustains. Crafted with care, inspired by legacy, and made for the modern woman.